Why listing your home in the winter is great idea.

By: Carrie Kerber

Are you waiting until spring to list your home? You may want to reconsider because it may not be the best time to sell your home. The Research Center at Redfin, an online realty brokerage serving several large markets, carefully analyzed sale trends in a two-year study and determined that the numbers actually favor listing your home in the winter.

“Sellers were better off listing their homes in winter than during any other season,” according to the study. This was true even in Boston and Chicago where temperatures slide into frigid territory. Why is winter so advantageous, you ask? Buyers in the winter are the most serious, according to Redfin. Those looking to move during the winter are often moving because they need to, not because they want to.

Nathan Kerber reports that recent offers he’s received are requesting the earliest possible occupancy. Buyers in the winter need housing and fast! With other sellers waiting until spring to list, this means less competition for winter listers. Can you see the advantage this holds for sellers? Winter can bring top dollar for sellers because there is less inventory.

February “is historically the best month to list, with an average of 66 percent of homes listed then selling within 90 days,” according to Redfin. Don’t let winter blues keep you down or keep you from reaping the advantages of listing in the winter. Contact us us today to learn about your listing potential.